What Happened To Haven Door Lock From Shark Tank Season 10?

Even with more than 300 episodes to its name, "Shark Tank" remains one of the more unpredictable reality shows on the air. That's largely because every product pitch offers something a little different for viewers to enjoy. A successful pitch often depends on what would-be-entrepreneurs bring to the table. A great pitch can genuinely feel like performance art, while the not-so-great ones feel more like bad community theater.

"Shark Tank" fans no doubt know which side of the coin the Season 10 pitch by Haven Door Lock founders Alex Bertelli and Clay Banks falls on, as their pitch ranks among the more cringe-worthy in the series' history. If you're unfamiliar with the episode, Bertelli and Banks enter the "Shark Tank" soundstage bent on kicking down doors to earn a financial pledge from Sharks like Daymond John, Barbara Crampton, and outgoing investor Mark Cuban. However, the overzealous duo took that term too literally, as part of their pitch called for Bertelli to kick in a real door.

Conceptually, the idea might have been a powerful way to display the ease with which a traditional bolt lock can be compromised. Unfortunately, it turned into utter fallacy, as the bolted door proved all but impenetrable after several kicks. Needless to say, the duo faced an uphill battle in selling the Sharks on their product from that point on. Here's a look at what's become of Haven Door Lock and its inventors since that ill-fated "Shark Tank" appearance.

Insult was added to injury as Haven Door Lock's own door bracing product appeared to give way with fewer kicks than the dead-bolted door, which Bertelli was only able to breach via a full-on drop kick. While the exasperating scene unfolded, the Sharks reacted about how you'd expect: with uproarious laughter.

That's obviously the last thing you want to hear from a panel of investors when you're offering them 6% equity in your company in exchange for a $500,000 investment. Despite faltering in the opening moments of their pitch, Bertelli and Banks pulled themselves together and forged ahead. In a surprising turn of events, it seemed that many of the "Shark Tank" panelists were still interested in Haven Door Lock, an unconventional door riser security device the company claims is 10 times stronger than an in-frame door bolt.

What really caught the Shark's attention is the possibility of the Haven Door Locks being utilized by schools to brace classroom doors in the event of an emergency. Growth potential aside, the Sharks were clearly not thrilled with the company's profit margins. Several dropped out of negotiations, claiming Haven faced a pricey uphill battle to scale up production. Daymond John almost offered a deal but ultimately admitted that any agreement he'd be comfortable with would not be beneficial to the company. With that, Team Haven left the "Shark Tank" studio without an investment deal.

Of course, companies can still benefit from the spotlight "Shark Tank" provides even if they are unable to secure an investment deal. That appears to have been the case for Haven Door Locks, as the security company has continued its operations since its profile-raising, if still less-than-ideal, 2019 showing.

That's hardly surprising, as the founders boldly declared their intent to soldier on in their post-pitch "Shark Tank" exit interview. Initially, the duo continued to focus on the line of domestic products they debuted during their primetime appearance, including the door riser lock, as well as the Haven Mech and the Bluetooth-enabled Haven Connect. The founders even built out their lineup of home security offerings with products like the Haven Connect Z-Wave, which gave users the option of connecting their lock to some of the more popular smart home hubs on the market, which is just one of many things to consider before upgrading your home with smart lock features. 

While Haven's founders were able to sell its products through their online storefront and retailers like Amazon, Lowe's, and The Home Depot, it appears Haven is no longer an option for such home security customers, as those outlets are no longer selling its goods. That fact might lead some to believe the company indeed struggled to scale production of its devices, as some "Shark Tank" panelists feared. But that may not be exactly the case, as Haven has apparently just shifted the focus of its business.

At present, Haven no longer appears to be manufacturing or selling any of the domestic security products Alex Bertelli and Clay Banks debuted on "Shark Tank." In fact, the company's own website currently lists just a single product for sale, the Haven Lockdown. As for the dramatic scaling back of Haven's security offerings, the change likely signals less of a lack of faith in past products and more of a pivot from the sale of domestic offerings to a specific focus on commercial clients.

The commercial potential was noted during Haven's "Shark Tank" pitch, but they appeared to lack the sort of product that could easily scale to commercial sales. That has seemingly changed with Haven Lockdown, essentially a ground-up redesign of the door riser concept they pitched in primetime. "Ground up" is not just a figurative expression here either, as the Lockdown mechanism is actually fitted at the top of the door rather than the bottom, with a lower section popping up into an overhanging steel bar when armed to prevent intrusion.

The Haven team is hailing the new device as an "Active Shooter Lockdown System," and marketing it to schools, businesses, places of worship, and other commercial properties with multiple entryways and interior rooms. The apparent hope is that those spaces will outfit every door with a Lockdown unit at $2399 each — with those devices offering remote locking capabilities, a 2,000 lb holding force, and integration with many available security systems.   

Having swung its business focus to the commercial security sector, it's not clear how much success the company is having with that pivot. But the company's website does boast a glowing testimonial from at least one happy user and boasts that Haven Lockdown received the seal of approval from The United States' Department of Homeland Security.

Wherever the company stands these days, it would seem that the dynamic duo behind Haven is no more, as Clay Banks is no longer on board. Per the Haven founder's LinkedIn page, he officially exited the company in 2022 and has since founded his own company, Glorilight, which makes an HD nightlight device that projects bible verses onto a wall through the use of interchangeable discs. He also founded InPaceline, a "strategic growth firm" for burgeoning brands he deems as "visionary."

As for Alex Bertelli, per his own LinkedIn page, it appears he is now the big dog at Haven, listing himself as Founder, CEO and Board Member. In 2024, Bertelli also became a full-time member of the Forbes Business Council, and since 2022, he's held the part-time position of Adjunct Professor of Entrepreneurship at the University of North Carolina's Kenan-Flagler Business School. He also continues to offer some sort of partnership with other Nashville, Tennessee operations, including Acme Feed & Seed, Water Walkers, and GloveBox.