This Is Apple's History Of Music

Today Apple presented Apple Music, a streaming music ecosystem made to turn the tides on other top-name players in the space. Apple's power comes not from a good product in and of itself, but from its ecosystem of success. If you have one Apple device, you know. You're made to feel that you're part of a family, and that every product Apple makes that you use, you're more a part of that family. You're made to FEEL good. Apple knows this. Because of this, Apple made their case with a history lesson.

Apple's history of music – as presented in their first Apple Music video spot – does not begin with the first successful recovery of a piece of audio. That was Thomas Alva Edison, putting Mary's Little Lamb on a strip of tinfoil wrapped around a spinning cylinder back in 1877. They also don't start with the first music put on record in 1878 – that's Jules Levy's "Yankee Doodle," if you'd like to know.

Instead, they begin in 1888 with Edison's electric motor-driven photograph. It's there that we begin this music history.

Music history as Apple tells it.

This history lesson moves on to record players, to the purchase of singles, albums, and the listening to of records in all manner of locales. Multiple colored plates, the strangest record players, stereo systems, and radio.

They also cover the excellence of album covers, the lost art.

Eight-tracks and the mobility of music. Pushing music to the car with transportable tapes.

Boom boxes and radios built into headphones. All manner of strange radio-based devices.

Apple loves radio. It's built in to their newest product, after all. Beats One is the 24-hour radio station they want you to listen to in Apple Music.

Compact disks appear and so does music uploading, ripping, and burning. Blank CDs turned into custom playlists.*

*Note here that the burning CDs session is not done on an Apple computer. That's important.

Apple doesn't want to be associated with the burning of custom CDs – especially the theft of music to do so. That's not a part of music history Apple wants to be seen as part of.

Next in this history car stereos are able to play whatever CD you happen to have on hand.

Then the iPod appears with iTunes and everything turns on its head. The transportable music machine.

The only transportable MP3 player in the universe, according to this particular history lesson.

Record stores go out of business.

It's still a happy time.

What better place to get music to rip to your laptop, after all?

People start wearing Beats headphones and earbuds.

People are using iPads and MacBooks to compose and play music.

The iPhone replaces the iPod.

And boom. It's all over.

It's the present, 2015, and it's time for Apple Music.

And Apple has written its yet to be released Apple Music service into their own history of music-related products.

Forget the Walkman. Forget all other music streaming services. Forget all brands and competing products.

What do you think of Apple's presentation? Is this a good way to drive home the idea that Apple's music history is everyone's music history?

Is this video a good way to make Apple Music a service that everyone will want to use?