Artists like Billie Eilish and Taylor Swift seem to be spearheading the re-adoption of this retro format, with both singers releasing their latest albums on cassette.
A seemingly endless list of legendary musicians who released cassettes in their prime are helping grow interest in the revived format by reissuing classic tapes.
The revival technically began in 2006 with hobbyists issuing tapes on the indie music scene, but their efforts didn't quite drum up the same demand there is now.