Tech & Auto
Here’s How TCL Really Keeps Their TVs So Cheap
By MATT SALTER
TCL TVs often come at reasonable prices compared to bigger-name competitors, like Sony and Samsung, which often leads to buyers being concerned about their quality.
However, TCL can offer its products at these prices thanks to its unique business model. TCL is split into three divisions: product, service, and investment.
Product is the division that makes items like TVs and soundbars. The service and investment divisions focus on making money in ways other ways.
This multiple revenue stream model increases financial security, enabling innovation and experimentation without risking business-ruining failure.
TCL can afford to set its prices slightly lower than its competitors to access the otherwise largely unclaimed mid-to-high-end TV market segment.