Sony Ericsson Treat The Low-End With The Z310
The low-end cellphone market is getting better and better – in ye olde days you'd be lucky to get a greyscale four-line display and perhaps a choice of three ringtones, now there're all kinds of coloured fascias, illuminated iconography and seven hour talk-time. Sony Ericsson have always been associated with mid-to-high-expense and feature packed, but they're heading low-end today with the Z310. Resplendent with the shiny carapace of a glossy Egyptian beetle, this tri-band clamshell packs a VGA camera, Bluetooth and EDGE, as well as support for direct photo moblogging via MMS.
Hidden icons on the top-display show arrived messages, colour-coded flashing can be linked to particular contacts, and it's available in three different colours including the swish pink shown here.
The Z310 will be available in first-quarter 2007.