Samsung Rebrands Exynos Processor Family: Hummingbird Flies Away

Samsung has rebranded its latest-gen application processor range, which will now be known as Exynos. Incorporating Orion, the Samsung dual-core chip expected to power tablets and smartphones later in 2011, Exynos originates from the Greek words smart (exypnos) and green (prasinos).

Orion will now be known as the Samsung Exynos 4210, though while the name has changed the release estimates haven't: the company says Exynos 4210 is scheduled for production next month. The chipset is a 1GHz ARM Cortex A9 processor, a dual-core chip with five-times the 3D processing abilities of the model it replaces.

Press Release:

Samsung Assigns New Nomenclature to Application Processor Family

SEOUL, Korea–(BUSINESS WIRE)– Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today announced a new brand name for its application processor family. Exynos will be applied to Samsung's application processors, which are designed to power mobile devices such as smartphones and tablets.

"Application processors for the mobile market are one of the flagship products in our semiconductor business," said Seh-Woong Jeong, executive vice president of marketing, System LSI Division, Samsung Electronics. "We are excited to introduce the brand name of Exynos for Samsung's application processor family. As consumers demand more from their mobile products, Samsung's Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life."

Exynos associates Samsung's "smart and green" strategy adopted by its semiconductor devices and solutions developed specifically to support the stringent performance and power requirements of mobile devices. Smart refers to high-performance aspect and Green represents low power features of Samsung's application processors. Exynos originates from the Greek words smart (exypnos) and green (prasinos).

The new naming system will be first applied to the dual core processor codenamed Orion, which was announced in September 2010. Carrying the name Exynos 4210, Samsung's powerful 1GHz dual-core application processor is scheduled for production next month.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.