MoviePass Forces Some Former Users To Opt Out Of New Charges

MoviePass has angered former customers by notifying them of a new plan that involves resuming charges and forcing them to opt-out of being a renewed customer. Only "a select test group" is being forced back onto their plan without request, though an email indicates that MoviePass may expand this to cover more people in the future. Those who fail to opt out in the next week or so will be charged $9.95/month.READ: MoviePass annual subscribers forced onto restricted monthly plans

Many former MoviePass customers abandoned the service following increasingly restrictive changes, those arising due to dwindling cash and lack of a sustainable business model. The days of unlimited movies are over...or at least they were, until now.

Some former customers who allowed their subscription to lapse have received an email pointing toward the new 3-movies-a-month plan for $9.95/month and the fact that they could have opted into this new opportunity. Customers who failed to opt-in lost their subscription.

That's an effective way to stop being a MoviePass customer, or at least it seemed so. The company has decided to restore some of these subscriptions without permission, instead offering only a brief heads up. Users will have to opt-out of the new plan before 9PM EDT on October 4 to avoid being charged.

Because we really hope you being enjoying your MoviePass subscription again, we have chosen you to be part of a select test group, who beginning Friday, October 5th will be restored to unlimited movies (up to one new movie title per day based on existing inventory) — the same subscription you signed up for and you previously enjoyed ...

To be clear, unless you opt out, your unlimited subscription will be restored and you will begin enjoying unlimited movies again ... at $9.95 per month, and your credit card on file will be charged on a monthly basis beginning Friday, October 5th, 2018.

It's an unfortunate decision that reeks of desperation, that following a massive service outage only a few months ago after the company ran out of cash. This isn't the first time MoviePass has managed to anger its users, however — a few weeks ago, the company forced its annual subscribers who had been grandfathered into the unlimited plan onto the new highly restrictive version.

SOURCE: Twitter