Motorola Announces Red SLVR For AIDS Benefit

Motorola today unveils, with the unanimous support of the UK Mobile Industry, (MOTO)RED – the first in a brand new portfolio of mobile handsets created to help eliminate AIDS in Africa.Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative.