Moto X Un-Event: Here's Why Motorola Is Holding Meetings, Not A Live Stream

So you've seen the announcement on the Moto X being a New York City event taking place on the 1st of August, yes? There's a bit of information in the invitation that you'll be interested to see if you're all about the possibilities in this device's vast customizability – the customizability that we've not yet heard about in detail officially, of course, but it's all but obvious at this point: a variety of physical colors for the smartphone and engravings to boot.

Motorola is holding a full day's set of meetings according to the public bits of the invite to this New York City engagement. These sessions are first-come, first-serve, so will have a limited number of slots – a limited number of press representatives that can attend each meeting. There are several meetings coming up, and the media collected in this set of meetings will have an embargo set that'll only be lifted later in the day, that same day.

Consider this: What if Motorola weren't just showing the smartphone off on its own, but was taking the time to show the device's many unique abilities – sensors, updated Android iteration, and all – amid the color choices and abilities in hardcore customizations at the same time?

And what if these meetings also had live customizations done for each group so the press could pick up what Motorola's putting down in this wholly unique smartphone release?

It's been suggested that Google is giving some extensive funding love to this particular project in the form of half a billion dollars. No small chunk of change.

You'll want to have a peek at SlashGear's exploration of the possibilities in the post titled Moto X and the colorful customization of Motorola, a Google company. Until August 1st, we'll just have to cross our fingers and hope for that custom-cut Navy Blue Moto X with the SlashGear engraving – it's gotta happen!