Moto X Arrives As Moto Maker Opens Its Customization Doors

Motorola's Moto X smartphone has gone up for sale, landing on store shelves at AT&T locations, while Motorola's own Moto Maker customization service has opened its doors. The 4.7-inch smartphone, which we reviewed earlier this month, is priced from $199.99 for the 16GB model, though if you head down to an AT&T store you shouldn't expect to walk away with anything other than a black or white version.

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That's because only two color combinations will actually be stocked by carriers. The other colors – of which Motorola says there are several hundred combinations, when you take into account front and back panels, along with highlight trim – will only be available through Moto Maker, the company's online customization suite that's limited, initially, to AT&T customers.

Moto Maker is a simple step-by-step process for personalizing both the hardware and the software of the Moto X. In addition to the external colors, a boot message can be set, wallpaper picked, and even the Google account you use automatically logged-in from out of the box.

Moto Maker for Moto X walkthrough:

However, whereas Motorola initially intended to offer personalized engravings – called "signatures" – on the back of the Moto X, that has been put on ice for the moment.

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At the moment, online purchases through Moto Maker aren't being accepted, so while you can create a phone design there, you can't actually buy it. If you're interested in doing more than just playing with the options, you'll have to pay at AT&T and then punch in the code the carrier gives you into the customizing site, which allows new orders to be shipped.

Meanwhile, Verizon and others will offer the Moto X imminently as well, though only in black and white. Motorola has said that it plans to roll out Moto Maker for those other carriers later in 2013.

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