Microsoft May Finally Kill Zune?

According to a Bloomberg source, Microsoft will discontinue production of its Zune media player. Instead, the company will shift its focus to other devices and concentrate on developing the Zune software for mobile phones.

However, no official announcements have been made by Microsoft on the demise of the Zune. When asked about the situation, Microsoft sent an e-mail statement:

"We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America. We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."

Current versions of the Zune, the last one being the Zune HD released in 2009, will continue to be sold until they're gone. After four years of lackluster sales and low consumer interest, the Zune can finally be laid to rest.

[via Geekosystem]