Macworld 08: iTunes Movie Rentals Announced

A free software update, announced at the Macworld Keynote, will introduce iTunes Movie Rentals to iPod, iPhone and iTunes users.  The service, which will feature content from Touchstone, Miramax, Lions Gate, Paramount, Universal, Sony, Walt Disney, Fox and Warner Bros, as well as others, will launch with over 1000 titles by the end of February, with new content added 30 days after DVD release.New releases will be priced at $3.99, with older "library" titles $2.99, and once downloaded you have 30 days to start watching and, once you've pressed play, 24hrs total to view and re-view the film before it 'expires'.  Movies can be watched through iTunes or, with the click of a button, transferred to an iPod to be viewed on the move, even mid-movie.