HBO Max Lures In New Subscribers By Cutting Its Premium Price In Half

HBO Max, one of the largest streaming services on the market, is luring in new and returning subscribers by slashing the cost of its premium plan for up to half a year. The price decrease makes the premium plan cheaper than the ad-based plan, at least during the promotion, giving subscribers access to new theatrical movies from Warner Bros., HBO originals, and more.

HBO Max is now the destination for streaming HBO content; the platform's parent company recently made the move to remove its now-defunct HBO app from Amazon's Prive Video Channels platform, leaving those customers to finally make the transition to the new service.

That change happened earlier this week, with the new discount promotion coming only a couple of days later. The new deal is available only for the Ad-Free plan, which ordinarily costs $14.99/month but is temporarily lower at $7.49/month.

The ad-free plan includes access to 4K UHD resolution content, the ability to download for offline viewing, and the rest of Warner Bros. 2021 movie premieres with same-day streaming access. It appears the new promotional pricing is available for new and returning subscribers, as well as those who are jumping to HBO Max after Amazon Prime Video Channels lost access to HBO.

Overall, this is a great deal for those who want to catch up on their favorite HBO shows or stream the latest Warner Bros. theatrical movies from the comfort of their homes. The same-day theatrical movie releases only apply to 2021, however — it's unclear whether this holiday season's COVID-19 cases will fuel another series of lockdowns and whether Warner Bros. will extend its hybrid releases into 2022.