Dodge Demon Pricing Is Out, And The Craziest Option Is Just A Dollar

What would you pay for an 840 horsepower, street-legal (but only just) drag racer with Guinness World Record pedigree? Dodge is counting on speed-hungry shoppers being willing to spend upwards of $84,995 when the frankly ridiculous 2018 Challenger SRT Demon goes on sale later this Summer, the most powerful Challenger to-date. Unveiled amid flames and plenty of tire smoke at the New York International Auto Show earlier this year, it's frankly ridiculous.

Indeed, the Demon's supercharged 6.2-liter HEMI engine is the most powerful V8 fitted to a production car, Dodge says. It's matched to a TorqueFlite 8HP90 eight-speed automatic transmission and the largest functional hood scoop of any production car. Sure, it'll go around corners, but the Demon's big party trick is pace in a straight line.

That's because this is really a drag racer that you just so happen to be able to take on public roads. As standard, it's fitted with 315/40R18 street-legal drag radial tires, in fact, which were specially created for the Demon. They use a new compound and specific tire sidewall construction for resilience in situations like when you turn on the line lock. That holds the front brakes to keep the car still, but leaves the rear wheels free to burnout and heat up.

As standard, the SRT Demon gets 808 horsepower and 717 lb-ft. of torque. If you want the maximum power – 840 HP and 770 lb-ft. of torque – you need the Demon Crate, an exclusive set of components personalized with the owner's name and the car's VIN and serial numbers. Inside, there are two narrow, front-runner drag wheels, a performance powertrain control module with high-octane engine calibration, conical performance air filter, two valve stems, and even a replacement instrument panel switch module with high-octane button.

Dodge even throws in the tools to fit all that at the track, and the aforementioned crate to transport it in. According to the automaker it should set you back $6,140 in all, but they're offering it as a $1 option.

Also just a buck is the chance to have other people actually sit in the car with you. Sure enough, off the lot the Demon has just one seat, for the driver. If you you want a rear seat – either in cloth or leather – then Dodge will charge you a dollar. If you want a front passenger seat, that's a dollar too. Carpet for the trunk? You guessed it, a dollar.

Probably more useful is the full-day session at Bob Bondurant School of High-performance Driving that every Demon buyer will get as part of the package. Oh, and the three-year/36,000-mile limited vehicle warranty and five-year/60,000-mile limited powertrain coverage, not something you usually find on a drag racer. If you're interested, you'll have to save up fast: Dodge is only making a single model year of the 2018 Challenger SRT Demon, with 3,000 earmarked for the US and a further 300 for Canada. Deliveries kick off this fall.