Apple Earnings Q4: As iPhone Falls, All Others Rise

Official Apple earnings sheets released today show iPhone sales numbers down, while all other categories in Apple's earnings breakdown went up. Apple's Financial Year 2019 Forth Quarter Results showed both the three months period ending in September of 2019 and the full 12-month period ending in September 2019. Of course, even falling iPhone sales numbers are sales numbers that dwarf every other category, per usual.

In Apple's report, the company showed net sales for devices in their iPhone category at $36.8-billion for the 3-month period ending in September of 2018. That same period in 2019 had iPhone net sales at $33.4-billion. Apple sold 3.4-billion iPhones more in this period in 2018 than they did in 2019. That's nearly as many iPhones as they sold Mac computers during this same span of time.

Incidentally, the Mac category 3-month span is the only other place where Apple net sales fell in a category year-over-year. When we compare full 12-month period year-over-year net sales, all other categories besides iPhone had gains. That includes Mac, iPad, Services, and the category Apple calls "Wearables, Home and Accessories."

Mac sales went from $7.34-billion to $6.99-billion over this 3-month period ending in September comparing 2018 to 2019. These same periods saw iPad sales go up from $3.9-billion to $4.7-billion, Services go from $10.6-billion to $12.5-billion, and the "Wearables, Home and Accessories" (we'll call it WHA) category go from $4.2-billion to $6.5-billion.

Over the full 12-month period ending in September, iPhone net sales went from $165-billion in 2018 to $142-billion in 2019. All other categories went up, year-over-year. Mac went from $25.2-billion to $25.7-billion, iPad went from $18-billion to $21-billion, services went from $39.75-billion to $46.29-billion, and the (WHA) category went from $17.38-billion to $24.48-billion.

Apple's overall net sales over the 3-month period ending in September went from 62.9-billion in 2018 to $64-billion in 2019. The 12-month period ending in September saw Apple go from $265.6-billion in 2018 to $260.2-billion in 2019.

NOTE: The 3-month period ending in September of 2018 ended on the 29th, while the same period ended on the 28th in 2019. Not that a single day's gonna make a big difference there, but such is the nature of the always-changing calendar.