Apple And Yahoo In Talks To Bring Deeper Integration To iOS

Yahoo already powers the Weather and Stocks app in iOS, but it seems they don't want to stop there. It's reported that the Sunnyvale-based company is currently in discussions with Apple to bring more Yahoo services to iOS, including more ways to bring sports information to users, as well as integration with Yahoo News.

According to the Wall Street Journal, Yahoo wants to integrate more of its data in iOS, specifically Siri, where Apple's voice-controlled personal assistant would call on Yahoo to report back to users on various information on the web. Details are pretty scarce at this point, but it seems that this is one of Yahoo's strategies to be more prominent in the mobile world.

Apple has almost completely moved away from Google, so it may be a good time for the Cupertino-based company to strengthen its partnership with Yahoo, especially considering that Yahoo and Google are direct competitors. Yahoo could become Safari's default search engine, but the company already has a strong relationship with Microsoft, so that may not happen anytime soon.

Essentially, it's Yahoo that's desperate for a strong partnership with a company that has a strong foothold in the mobile realm. Windows Phone 8 is certainly an option for Yahoo, while Android is out of the question. However, since Yahoo already has ties with iOS, further deepening that relationship with Apple makes clear sense. Yahoo CEO Marissa Mayer even said herself that the company is looking for "strong partnerships."

[via Wall Street Journal]