Apple Ads, New Switch Site Really Want You To Convert From Android

Apple has never been shy about convincing Android users to switch to iPhones. In 2014 it put out a guide on how such refugees can easily make the transition. In 2015, it put out its first ever Android app, even before Apple Music came out, and it was a much maligned "Move to iOS" app. Now it is presenting a more creative way to do that, with five ads that subtly hint at why you'd want to make the move and a revamped Switch site that puts those into words.

The Switch site has actually been up for quite a while now but, before today, it focused simply on the Move to iOS app, on how to make the move from Android to iOS. This time, however, it is putting a heavier emphasis on why you'd want to make the switch anyway.

Of course, there could be various reasons why, but Apple gives five concrete ones in five 16-second video clips. In typical Apple fashion, the facts are hidden behind humor.

For example, there's the matter of privacy. Apple's position in light of the encryption and FBI debates has raised its profile in that area. It also promises not to sell your information to anyone, which cannot be said of other platform makers whose primary business is actually advertisement.

iPhones are also claimed to be not just fast but faster. The numbers and tests do show that Apple's A processors have some teeth, at least in certain scenarios.

Of course, music is where Apple has always been good at traditionally. Despite its murder of the 3.5 mm headphone jack, it still pride itself in audio chops, both in terms of hardware as well as its vast collection of digital music.

The iPhone was once regarded to have the best camera in town, but, lately that crown has been snatched from it and passed on to OEM after OEM. It's been trying to recover that prestige, though, but it definitely has an uphill battle.

Last but not least, Apple wants you to switch to the iPhone because it's so easy to jump from Android to iPhone. In addition to the Move to iOS app, iOS would boast of a ton of apps that aren't available on the other side. Then again, the reverse is also true in some cases.

SOURCE: Apple