Here's Why Ford Discontinued The Edge
Unlike the eternally popular members of Ford's lineup like the Mustang, F-150, and Escape, Ford's crossover, the Edge hasn't had a lot of time in the spotlight over the past few years. It's not a bad car by any means, but Ford hasn't pushed any really meaningful updates to the crossover since the 2019 model year. Initially, it wasn't super clear what plans Ford had in store for the aging Edge, as Ford had only made small periodic announcements regarding the model that amounted to slight trim changes. Was it going to be electrified and updated for a new run, or was Ford going to let it slink into obscurity and quietly end production without much fanfare?
It looks like the latter is true. Daniel Peake, the Family Vehicles Communication Manager for Ford said in a statement to SlashGear, "Production of the 2024 Ford Edge ended earlier this year. At this time, there are no plans to produce future model years of the Edge nameplate." That seals the Edge's fate. But why did Ford make its SUV lineup less Edge-y?
Ford's truck-based future
In a move that likely won't surprise anyone, the death of the Edge can be blamed squarely on future electrification efforts and trucks, but mostly trucks. According to a Ford press release from July of this year, the Oakville Assembly in Ontario, Canada where Ford used to build the Edge will be retooled to build Ford Super Duty trucks. The press release also says: "It also paves the way to bring multi-energy technology to the next generation of Super Duty trucks, giving customers more freedom of choice and supporting Ford's electrification plans," hinting that the Super Duty will likely feature a hybrid option of some capacity in the future. The Ford Super Duty is obviously popular, and hybridization seems to be the way the pendulum is swinging for now, so it would behoove Ford to cater to that plan.
On the Ford SUV front, the current lineup is a little cramped. Ford's website still lists the Edge, meaning that the Big Blue Oval offers a grand total of seven SUVs. At a base price of $38,465, the Edge is barely less expensive than the much bigger and newly updated 2025 Ford Explorer. The Edge won't have a chance to live on much longer.