Yahoo Sees Significant Growth In Search Share On Firefox

Google has been dominating the search scene for a very long time with the vast majority of online searches going to Google. However, in January 2015 Yahoo saw a big uptick in searchers using its search engine from Firefox users and that uptick eroded Google's user base. Google still has the lion's share of all searches but has fallen below 75% market share for the first time.

The metrics come from research firm StatCounter and according to the firm Google has 74.8% of US search referrals in the US for January 2015. Microsoft Bing had 12.4% of the search market and Yahoo had 10.9%.

Yahoo is gaining on Bing and even though Google' search share declined, it is still by far and wide the leader in search online. Interestingly analysts expected that Yahoo would lose share in January as users of Firefox switched back to Google as their primary search partner.

Instead, more users jumped on the Yahoo bandwagon giving the search engine its highest US market share in the last five years. The number of users of Yahoo on Firefox grew from 9.9% in November 2014 to 28.3% in January 2015. The percentage of Firefox users using Google on the browser declined from 81.9% to 63.9% over the same period.

SOURCE: StatCounter