With Nokia’s Lumia 900 launch well underway, I have gotten a lot of questions from the press about Nokia, Microsoft, Nokia’s marketing strategy, Microsoft’s marketing strategy, and its chances of success. The most interesting was a conversation I had with a Finnish journalist. Nokia is extremely important to Finns, accounting for a measurable chunk of the entire country’s GDP, and the perception of Nokia in Finland differs significantly from the rest of the world. I found myself discussing some basic issues about the company and the market that tech journalists from the US and UK just don’t ask. The following is an edited version of our conversation.
