Facebook has again increased its IPO stock offering, loosing up almost 84,000 Class A shares more than before according to its newly amended SEC-1 filing. The social network cited covering "over-allotments" as the motivation behind the decision, with the book expected to be closed on the IPO on Thursday this week, and trading of the stock beginning on Friday. If Facebook hits its latest $38 apiece estimate, it could mean the social network raises a whopping $16bn.
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General Motors ditches Facebook advertising
Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns "had little impact on consumers" and were not being seen as the best use of advertising budgets.
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Facebook may serve ads on third-party sites
Facebook may soon be serving you targeted ads on third-party websites. Erin Egan, Facebook's privacy head, recently announced some proposed changes to the social networks privacy policy and followed up with a question-and-answer web chat earlier today. During the session, Egan emphasized that the company's policy always allowed for serving of ads off Facebook.
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Facebook buys out Lightbox
This week Facebook has been announced as purchasing Lightbox, this purchase topping off their recent $1 billion dollar grab of Instagram and coming up right behind their summer IPO. This service purchase will have lightbox.com shutting down sign-ups immediately and will have current users given a final chance to download their current photo collection before June 15th. This purchase does not include the Lightbox company itself, only its staff, while “portions” of the code written by the staff for Lightbox will be open-sourced through Github in the coming weeks.
Facebook “enhances transparency” in their Data Use policy
The folks at Facebook have both released a news update and have created a fun meet and greet video which surrounds their most recent update to their Data Use Policy. This privacy matter is always one Facebook users galore should be following closely because it has everything to do with the data they release themselves on the daily to the biggest social network in the world. What this update includes is responses to feedback in-video as well as assurances that Facebook has had all sorts of positive feedback from their most recent round of updates to all policies.
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Facebook has trust issues
Facebook may be poised to offer its initial shares to the public following strong demand, propelling them up to a $100 billion valuation, but the company faces other challenges ahead. One of the obstacles the social networking company might come up against is monetization troubles and public distrust. A new study has shown that 57% of Facebook users would never click on ads or sponsored content.
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Facebook adds extra 50m shares as IPO value soars
Facebook has added a further 50m shares to its IPO this week, raising the expected public offering price to as much as $38 apiece, and potentially pushing the social network's value to over $100bn. The decision, revealed in Facebook's seventh amendment to its SEC IPO filing, was rumored earlier along with the new price range, which shifts the expected value of shares from $28 - $35 each, to $34 - $38 each.
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Facebook tipped for IPO price boost
Facebook has quietly increased the price range of its IPO to raise in excess of $12bn, insiders claim, with the social network still reportedly planning to close the fundraising two days early after strong demand. The per-share target price has jumped from the original $28-$35 apiece to $34-$38, according to the Guardian's sources, making for an overall valuation of as much as $104bn.
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Facebook goes big with mobile update
There's a whole new Facebook in town this week with their team of intrepid developers delivering one significant change to their mobile view: larger images. This doesn't mean that your display is getting any bigger, of course, so what you've got here instead is a layout for the mobile version of Facebook which makes better use of the images you see in your news feed on the daily. Last week Mark Zuckerberg let the world know in a pre-IPO talk with investors that the mobile world is the company's top priority - their biggest, if we can be so bold at this point.
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Facebook testing paid highlighted posts
Facebook may soon be worth A Lot Of Money, but what’s the plan to monetize that doesn’t involve advertisers? Turns out you may have to pay Facebook a small amount to promote highlighted posts. Facebook is reportedly testing the feature, which would charge users $2 in order to highlight important posts to gain more visibility and clicks.
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Samsung Galaxy Tab 2 10.1 Review
This week we’ve gotten the next Galaxy Player family member in the house with the Samsung Galaxy Tab 2 10.1. What’s that, you say? The Galaxy Tab 2 is a tablet and not a Galaxy Player? I beg to differ, ladies and gentlemen, as the Samsung world has done a big split in recent months, with no less than the Galaxy Tab 2 line heading in the direction of the media player while the Galaxy Note line (including the 10.1, for example) moves in the direction the Galaxy Tab 10.1 original started in back at Google I/O in 2011. Have a peek at what the Tab 2 line continues here in the 2 10.1 for the media world.
Facebook talks mobile as IPO skeptics spread
Facebook's IPO may be the deal everyone in tech is talking about, but big-name investors are growing increasingly cautious over whether the site's valuation is deserved, insiders claim. Founder and CEO Mark Zuckerberg has stepped up to reassure traders at the Facebook IPO roadshow that mobile is a focus moving forward, claiming the social site is "just getting started" with its existing apps, and pointing to better integration with third-party services and a "transformative" mobile advertising experience as a key area for profit growth.
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