Oculus Rebrand In Effect With 48-Hour Countdown

Oculus releases a bit of a rebrand in their company as they begin a 48-hour countdown to their first consumer-aimed special event. This event will take place on June 11th, providing information about the release of the Oculus Rift virtual reality headset. The rebranding of the company includes a strong logo type with the word oculus in all lower-cased letters as well as a "stadium" mark – a bit of a flattened-top and bottom oval representing the vision of the company. Observe the future of VR, brand-wise.

Oculus is a many-faced company at this point. It tends to the creators – perhaps the most important group of people besides those that'll purchase the Oculus Rift when it's released next year. They tend to the purchasers of the DK2 – also the creators, when it comes down to it. This is the developer headset, the unit released before the final unit, only out for testing and demonstrations at gaming events – Crescent Bay.

The new Oculus brand website includes a link to the Samsung Gear VR, as well. The mobile side of this equation is important as well, and growing with a speed we nary see in the consumer technology universe.

Have a peek at the Oculus archive we've got stacked below and stay tuned, as well be up close and personal with the details of the Oculus Rift when the time comes.

Tune in on the 11th for more information than you'll be able to handle.