Metal Gear Rising: Revengeance PR Stunt Involves Slicing Up A Police Car

France has just witnessed a PR stunt for Metal Gear Rising: Revengeance that involved slicing up a police car. Both Platimum games and Konami France came up with the idea to grab people's attention. The police car had the Metal Gear Rising: Revengeance logo as well as Platinum's logo just to make sure that everyone knew that it was just a PR stunt; not a threat. This is certainly much more entertaining than a press release.

The police car was cross-diagonally slashed, ripping clean through the car's core components. It represents some of the fun things you're able to do as Raiden in Metal Gear Rising. Metal Gear Rising: Revengeance focuses on Raiden, who's a cyborg ninja, and his fight against Desperado Enterprises, a private military company. This game takes place 4 years after the end of Metal Gear Solid 4. Rising isn't a stealthy game like the previous Metal Gear Solid titles. It's all action-based, where you take Raiden and his sword-wielding skills and you go about slicing and dicing enemies (or vehicles).

The car was signed by both Hideo Kojima — producer of almost all of the Metal Gear Solid games, and Vice President of Konami Digital Entertainment — and Yoji Shinkawa, who worked on many Konami titles like Metal Gear Solid 2-4, Zone of the Enders, and of course Metal Gear Rising.

The sliced-up police car sold for 1610 euros, or $2100 on eBay. The car is one item, along with many others, that are being auctioned off by Konami France. All of the proceeds from the auctions will be donated to UNICEF Paris. Up for sale right now is a copy of Metal Gear Rising for the PlayStation 3 that's been signed by Hideo Kojima and Yoji Shinkawa. Right now, the going price is 106.00 euros, or around $141. Metal Gear Rising: Revengeance was released in the U.S. today, and will be released in France on the 22nd.

[via Hideo Kojima]