Kodak EasyShare Z915: 10MP Snapper In Grown-Up Casing

While it may look semi-pro or even hybrid, in actual fact Kodak's EasyShare Z915 is a basic point-and-shoot in a serious suit.  The 10-megapixel camera has a 10x optical zoom with image stabilization, and Kodak have paired it with their Smart Capture auto-scene technology.

Smart Capture is basically an automated version of traditional "scene" settings, adjusting for subject speed and lighting; it's coupled to Kodak Perfect Touch, which processes the capture in-camera to enhance highlight and shadow areas.  Round the back there's a 2.5-inch indoor/outdoor display.

The Kodak EasyShare Z915 will be available in red, blue, black and gray, and is compatible with SDHC memory cards.  It uses standard AA batteries, and will have an MRSP of $199.95 when it goes on sale in April 2009.

Press Release:

New Digital Camera from Kodak delivers high-zoom, high-resolution performance in a compact design

Kodak's innovative Smart Capture feature delivers beautiful pictures automatically

Rochester, NY, March 3, 2009 – Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilized 10X optical zoom lens and Kodak's innovative Smart Capture feature that consistently delivers high quality images.

The new camera debuted at Kodak's booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).

The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilized optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak's innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.

Lightweight and compact, the Z915 is available in a variety of colors: red, blue, black and gray.

"The new Z915 is a versatile camera that's ideal for families on the go, making it ideal for consumers who want more zoom but don't want a bulky camera," said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "With its combination of Smart Capture and high zoom with optical image stabilization, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience."

The new KODAK EASYSHARE Z915 Digital Camera offers:

• 10X image stabilized optical zoom lens;

• Kodak's innovative Smart Capture feature, which analyzes scenes and adjusts camera settings to automatically deliver beautiful pictures;

• HD picture capture;

• 10 MP for prints up to 30"x40";

• Versatile AA battery solution in a compact and stylish body;

• Bright and detail-rich 2.5-inch indoor/outdoor color display;

• Compatible with KODAK SDHC/SD Memory Cards;

• Color options include red, blue, black and gray;

• Available at US$199.95 MSRP from April, 2009.

Accessories

A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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