HTC's Upcoming One Hero Phone Launches October 20

HTC has fired out an invitation for its upcoming One hero phone, which it will be launching on October 20. This will be the maker's first One smartphone running Android 6.0 Marshmallow; the unveiling will be done via a livestream over on HTC's "Launch" site. The invite and website provide precious few details — just that you'll need to tune in at noon EST to find out for yourself.

The planned October launch was no secret — we've known since early June that it was coming. The upcoming phone is HTC's shot at reversing its fortunes; the company saw little success with it One M9 handset, which didn't offer much over the previous iteration and left consumers disappointed.

Earlier today, HTC introduced the HTC One M+ Supreme Camera Edition, which sports a "supreme camera" in addition to the other M9+ specs. That handset is only heading to Taiwan, at least at this point, but the company had teased that it has "more news" to announce later today — which, it seems, is the invitation you see above.

HTC faces stiff competition, and a pre-holiday phone launch is no doubt part of its effort to keep its head above water. Earlier this summer, the company promised that it would be making some other necessary changes, as well, including improving its efficiency and trimming expenses. As such, it isn't surprising the company has elected to hold an all-digital unveiling.

As always, we'll have all the details when they arrive!