Booq Mamba Shift L Bag Gets Easy-Trace ID

Finding a good bag can be harder than finding a good husband or wife, and since you'll be carrying the bag on your back (unlikely to be the same for a spouse) it needs to be a good fit.  We're yet to try the Booq Mamba Shift out for size, but we're liking the style at least; there's room inside for up to a 17-inch notebook and it has an elasticated iPhone pocket in the strap.

There are also numerous pockets for pens, peripherals, hard-drives, accessories and everything else we insist on carrying around with us.  It's all made of ballistic nylon that has been waterproofed, and you even get a little accessory bag that slots inside.

Finally, Booq add a unique serial number so that, if you lose your bag and it's found by an honest person, it's more easily traceable.  Of course, none of this is particularly cheap, and the Booq Mamba shift comes in at $149.95.

Press Release:

Booq Strikes Again with a Sleek Design and Innovative Features, Mamba shift is the Ultimate Tool for Your Busy Lifestyle

Lightweight, extremely functional backpack uses a compact exterior to conceal a plush and roomy interior

Sierra Madre, California – (December 16, 2009) – Booq, a leading brand of premium laptop carrying cases for creative professionals, unleashes the striking Mamba shift. Mamba shift's cool and compact exterior peels open to reveal a plush, well padded interior. With conveniently located side pockets and quickly accessible compartments, Mamba shift makes it easy to operate while on the go. Available at booqbags.com and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.

Intelligently designed with high-quality YKK zippers and slender easy-access side compartments, the cool black Mamba shift is perfect for storing items you routinely need while on the move. The shoulder straps come equipped with a unique elastic pop-out iPhone pocket that keeps your phone protected and at your finger tips through every shift in your busy day. Once you unzip and peel back the outer skin, Mamba shift opens up to reveal a stylish red interior that boasts multiple features to help organize and mobilize your hectic lifestyle. The main compartment includes a document storage pocket as well as a convenient pen holder located at the top of the interior. Diagonally overlapping interior pockets make it easy to see, search, and store all your gear. Booq has also included a unique separate zippered pouch for cables, hard drives, and any other small accessory you would like to keep protected.

Located in a second zippered slot, the densely padded laptop compartment includes two removable padded inserts that help provide the most protection for your laptop. With its stylish red detailing, compact outside design, and an airmesh back padding, the Mamba shift is cool inside and out. Mamba shift comes equipped with Terralinq™, booq's innovative service which helps reunite the owner with a lost & found bag.

booq: Mamba shift L features include:

• 1680 denier ballistic nylon exterior with water-repellant coating and interior water repellant ripstop lining

• Diagonally overlapping interior accessory pockets, provide easy access to all your gear

• Separate accessory zipper pouch to carry cables, external hard drive, etc.

• Elastic pop-out iPhone pockets integrated into shoulder straps

• Airmesh back padding increases comfort and allows heat to escape

• Equipped with Terralinq service, helps reunite you with your lost bag

Mamba shift L is available for $149.95 at www.booqbags.com and various retailers throughout the U.S www.stores.booq.com.

"Mamba shift is one cool character," says booq founder and CEO Thorsten Trotzenberg. "This backpack has all the features today's creative professional needs. From the pop-out iPhone pocket and overlapping accessory pockets, to the separate zipper pouch, Mamba shift is one of our most functional backpacks yet."

To request additional information about booq, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at bradhobbs@maxborgesagency.com. To learn more about booq, go to www.booqbags.com.

About booq:

Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most demanding customers for many years to come.