Beats Targets Steve Lamar Over Co-Founder Claims

Apple has taken action against Steve Lamar over claims that he is a co-founder of Beats, which he is reportedly using to market his own headphones company Roam. A lawsuit was filed this past Friday seeking damages, as well as complete removal of all claims about contributing to the company.

As you might've heard, Beats is no stranger to hassle from Lamar, who has claimed he presented the concept for what is now the Beats headphones to Jimmy Iovine years ago, something that lead to a settlement of 4-percent in royalties for select headphones.

There is contention about which headphones Lamar should be receiving royalties from, but that is a separate issue. In the present debacle, Beats is seeking to squash Lamar's claims to have co-founded Beats, using the claim in an attempt to build his own headphones business.

The claims are misleading, according to the lawsuit, which is seeking to have Lamar make a public statement correcting his claims, as well as remove all claims that have been made on social media and elsewhere, in addition to the aforementioned damages. The lawsuit was filed in the Central District Court of California.

SOURCE: Hollywood Reporter