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Amazon Echo Puts Siri-Style Smarts In A Column Of Cloud

Amazon has revealed its latest hardware project, Amazon Echo, an unusual always-listening home assistant that promises Siri or Google Now style virtual PA features from a cloud-connected totem for your home or office. Woken with a spoken keyword – "Alexa" or "Amazon" initially, with more to come - rather than pressing any buttons, Echo can be asked for information on anything from current news or weather conditions, to play music from a particular artist, to set alarms or add items to shopping or to-do lists, or just to get the answers to questions.

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In short, it's just what you'd think of if Google or Apple distilled their virtual assistants into a standalone form-factor, though of course there's the cloud doing all the heavy lifting in the background.

Inside the column there's a 2-inch tweeter and a 2.5-inch woofer for music and speech, while a seven microphone array runs in a ring at the top. That uses beam-forming – effectively targeting the system's attentions to wherever you're actually speaking from – so as to hear you from across the room, with Amazon promising accurate pick-up even if you're also playing music.

Sandwiched in-between the woofer and the microphones is a bass reflex port, which Amazon claims helps full a room despite there being only one unit. There's voice-controlled support for Amazon Music, Prime Music, iHeartRadio, and TuneIn, along with Bluetooth streaming for anything you might listen to through your phone or tablet.

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Speaking of those, Amazon also has an Echo app for Fire OS and Android, and versions for desktop and iOS browsers, which act as a remote gateway to Echo functionality. For instance, if you've asked the assistant to put together a shopping list, you can use the Android app to pull it up on-screen from the grocery store.

When you're at home, LED lights running in a ring around the top edge help Echo communicate. There are also microphone-mute and action buttons there, and Amazon throws in a physical remote for controlling music playback as well.

Amazon is dipping its toe with functionality initially, promising the basics like Wikipedia results and voice-controlled alarms, but there'll be more in the pipeline thanks to cloud updates.

Amazon Echo is priced at $199, though Prime members get $100 off, though for the moment it's by invitation only.

SOURCE Amazon Echo

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